SharonTal,agraduateofEngineeringandDesigninIsrael,began...

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Sharon Tal, a graduate of Engineering and Design in Israel, began her career in Paris and moved her way up to head designer in London. But the 33-year-old designer felt a strong desire to return to her native Israel.

Back at home, she began to think about the famous fashion house Maskit, founded in 1953 by Ruth Dayan, a legend in Israel’s design world. The brand had everything Tal stood for as a designer. But there was one problem: Maskit had been closed for more than 20 years.

Maskit was founded by Dayan when she visited artists and craftsmen skilled in decorative arts. They were living in small Israeli towns, and she wanted to help them earn a living wage.

From 1960 to 1980, the Maskit Fashion House created more than 2,000 jobs for such craftsmen and ran 10 stores in Israel and one in New York. But by 1994 the industry had changed, and the company shut down. Dayan moved on to focus her time on social causes.

Tal contacted Dayan, and the two arranged a meeting. The rest, as they say, is history. The meeting led to a cooperation to bring back the Maskit brand to life two decades after it closed.

Tal said she wanted to create something that would be hers, but also make a bigger impact. “Our vision is to become a leading international fashion house inspired from Israel,” Tal said.

Reviving such a fashion brand would take time and careful preparations. Tal and Dayan spent a year getting in touch with former employees and collecting Maskit items.

Their hard work has paid off. Tal won the Most Promising Designer award from the Israel Fashion Industry Awards.

Talking of Ruth, Tal Says, “Ruth is an amazing and inspiring person. She has been guiding me through the whole way and she’s been an active partner through the inspirational process. ”

25. When did Maskit first come into being?

A. In the 1990s.    B. In the 1970s.             C. In the 1950s.           D. In the 1960s.

26. What caused the closedown of Maskit?

A. The change of industry.                                               B. The poor management.

C. Lack of money.                                                            D. Workers’ strike.

27. What was Tal’s attitude toward Ruth?

A. Fair.              B. Doubtful.             C. Grateful.               D. Concerned.

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