Dinnerandamoviewasatwo­partaffair.Butincreasingly,thetw...

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Dinnerandamoviewasatwo­partaffair.Butincreasingly,thetw...

Dinner and a movie was a two­part affair. But increasingly, the two have been combined into a single experience, allowing moviegoers to get fries and a beer while they watch the latest superhero blockbuster. Full­service theaters have become a Friday­night pastime as Americans going to the movies.

Dine­in cinemas are not altogether new. In the late 1980s, brothers Mike and Brian McMenamin opened one in Portland. A decade later, inspired by the Mcmenamins, Tim and Karrie league began pairing trendy beer with hits like TheCraft at the Alamo Drafthouse in Austin. But in recent years, the trend has expanded from niche (小眾) to mainstream. There are now 29 Alamo locations nationwide, from Omaha to El Paso.

Full­service theaters appeal to a broader and more regionally diverse customer base. At Movie Tavern in Roswell, Ga. for instance, you can order popcorn shrimp while watching Jumanji: WelcometotheJungle. AMC, the biggest US movie­theater company, launched DINE­IN, where meals can be ordered with the push of a button.

For the most upscale experience, you'll have to fly to Paris, where EuropaCorp First Class, owned by the Fifth Element director Luc Besson, serves luxurious champagne and caviar (魚子醬).

The rise in full­service movie going goes with declining ticket sales across the industry more broadly. North American movie attendance in 2018 dropped to what appears to be a 27­year low. The downward tendency is the continuation of a 15­year trend. Between lots of uninspired remakes hitting theaters, younger audiences choosing to consume content on their smart phones and the dramatic rise in the popularity of streaming (流媒體), it' s no wonder that theater owners are seeking creative ways to attract customers off their couches. It's working: despite a 2% decline in movie attendance over four years. AMC DINE­IN achieved 4% growth in just two.

Full­service theaters are not without complaints. Despite servers' attempts at stealth (悄悄的行動), many find them distracting when serving food. And as expensive as traditional theater concessions have become, prices tend to get dearer once pancetta (意大利燻肉) enters the mix.

But for those with the funds, the full­service theater offers reason enough to quit online movies.

篇章導讀:本文是一篇説明文,介紹了觀影和用餐整合之後產生的一種新的休閒方式。

13.The combination of dinner and a movie                                          ________.

A.is a new business model appearing recently

B.pairs trendy drinks with films in 29 nations

C.introduces the latest movies and the dearest food

D.gains much popularity despite the overall ticket sales decline

14.The underlined word “upscale” in Paragraph 3 is closest in meaning to         ________.

A.expensive                            B.creative                               

C.comfortable                          D.inspiring

15.Which of the following statements is TRUE about the passage?

A.Ticket sales remain almost the same in the past 15 years.

B.Uninspired remade films are the major complaint of audience.

C.Full­service theaters are a creative way to promote ticket sales.

D.Full­service theaters provide a perfect experience for all audiences.

16.The passage is intended to          ________.

A.argue if online movies are beneficial

B.introduce a popular pattern of recreation

C.call on people to quit expensive online movies

D.blame the decreasing movie attendance on streaming

【回答】

13.D 細節理解題。根據文章第二段可知,自二十世紀八十年代觀影用餐的新休閒方式形成雛形,發展至今已慢慢流行開來。目前傳統票房不景氣的同時,觀影用餐卻很受歡迎。

14.A 細節理解題。根據第四段得知,飛去巴黎到一流的*,配上奢侈的香檳和魚子醬,這種體驗應該是很昂貴的。upscale “高檔的,高端的”,故選A。

15.C 推理判斷題。根據第五段最後一句可推知,觀影和用餐整合促進了票房收入。故選C。

16.B 主旨大意題。本文介紹了觀影用餐合併的模式、發展史、特*、吸引客户的原因和弊處,是一種新的休閒*方式。故選B。

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