①Manycompaniesthatenlargetheirmarkettoanothercountryhav...

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①Many companies that enlarge their market to another country have to familiarize themselves with the culture of that country, as the more they know about their new customers, the better they will know about the market. These companies also need to know the educational content, policies and systems of the target country in order to judge its needs.

②By understanding the education of the target country, we take a look at the values of the country. For example, there is a great emphasis (強調) on good education in Japan. Throughout the country, Japanese children are taught that hard work and self-discipline are the highest values. An international company operating in Japan would have to add those values to its marketing strategies.

③Education, to a large degree, can reflect people’s needs. Take Japan for example, because of its emphasis on good education, most of the products it needs are related to education. An international toy company in Japan would not concentrate on selling toys which are for fun, but rather on games, books and activities that can teach children a practical skill.

④The emphasis on a certain type of training in a culture-specific educational system can also show that country’s particular viewpoint towards what is important in business relations. For example, a company operating in a fast and business-oriented (以商業為導向的) country such as the U.S. would emphasize

these two features during its training. This means that mail is replied to quickly

and phone calls are returned on the same business day in the American market.

An international company would have to adjust to how it deals with business based on these features, if it wants to break into the American market.

⑤Education is a key factor (因素) in international business. Understanding the educational content, policies and systems of the target country is the first step to reach a win-win situation.

56. What does the second paragraph mainly talk about?

A. Japanese people think highly of good education.

B. Education can show a country’s values.

C. How to make marketing strategies in Japan.

D. Japanese children all get good grades in school.

57. The underlined word “reflect” in Paragraph 3 can be replaced by _.

A. meet B. understand C. change D. show

58. It can be learned from the passage that _.

A. toys for amusement may be unpopular in Japan

B. people’s needs determine education and values

C. it’s unwise to enlarge market in another country

D. Japanese people are ready to learn knowledge at any time