Everyonecouldhaveanurgetobuysomethingunnecessary.Thenho...

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問題詳情：

Everyone could have an urge to Buy something unnecessary. Then how to avoid it? The best way is to just keep your hands away from attractive products. According to new research, individuals who touch possible items in stores are more likely to have an increased desire to buy them than those who keep their hands off the products.

Suzanne Shu and Joann Peck, marketing professors at the University of Wisconsin's business school conducted studies on the connection between touch and feelings of ownership and the effect of perceived（感覺）ownership on the value placed on an object. For one of the experiments, the experts placed two products, a Slinky toy and a coffee cup, in front of the volunteers who were undergraduate students．About half of the participants were allowed to touch the products, while the other half were asked not to touch them, The volunteers then were asked to express their sense of ownership of the products and to report, how much money they were willing to pay for each. The results showed that those students who were allowed to touch the objects reported significant increased levels of perceived ownership. They also expressed a desire to pay more money to obtain the products.

The investigators also discovered that a sense of very pleasant feelings when touching products, determined how much money consumers were willing to pay. However, if the object did riot feel pleasant to the touch, it significantly decreased the amount the buyers were willing to pay.

Researchers said that many stores have already followed the right path．But what can be done while shopping online, when touching of an item is not possible? In this case, the experts say, just picturing in mind that they are touching it and then owning it, will cause greater feelings of ownership, and thus the consumers will be more likely to make a purchase(購買).

When you touch an object, you immediately feel some kind of a connection to it, according to the researchers. That connection stirs up（喚起）an emotional reaction. And that emotion can make people buy something they would never even consider buying if they had not touched it.

32. How does the author develop the text?

A. By drawing a conclusion through research

B. By providing typical examples

C. By comparing opinions from different fields

D. By presenting cause and analyzing its effects

33. Which of the following was found in the research?

A. Shoppers cannot resist the temptation when they meet things they like

B. If you are not spend money, it’s less possible for you to touch the product

C. Touching a product affects the customer’s feelings of desire for it

D. The longer you touch the goods, the more desire you have to own them.

34. It can be inferred from the text that __________.

A. many stores have used the method of allowing customers to touch products